Young Sri Lankan phenom puts heart into a global industry

Hasintha Edirisinghe is a determined lady who wishes to assist her country’s artists to get international recognition to highlight the incredible history and culture of her birthplace, Sri Lanka, via the arts. She thrives on becoming the most excellent version of herself by making her dreams a reality.

She is presently the Marketing and Communication Manager at Artiana. Her nine enthusiastic years of expertise as a marketer made her one of the most outstanding marketing professionals in town. Hashintha’s qualifications are impressive enough to impress any employer.

She is not just a well-educated woman but also an achiever. She earned a first-class honors degree in marketing from the University of Kelaniya in Sri Lanka and relocated to Dubai in 2018 to pursue a Master’s degree in International Business Management from Middlesex University. It was, in her opinion, one of the finest moves she had made.

“I had the opportunity to participate in different programs conducted by the university and meet many professionals. Afterwhich, I started to work at Andakulova Gallery, one of the prestigious art galleries located in Dubai International Financial Center (DIFC), where I began my career as a Marketing Manager,” she added. 

Hasintha’s interest in reading Art and History, visiting museums and galleries, and meeting others who value art led to the discovery of her passion. Despite her lack of prior engagement and competence in painting, she was grateful to have creative influencers such as Natalya Andakulova, the creator of Andakaluva Gallery, who encouraged her to be the most excellent version of herself. Conferring, the Andakaluva Gallery is her first foray into the art world.

Hasintha joined Artiana Auction House in DIFC as a Marketing and Communication Manager after three years of experience in an art gallery. As she enters the auction house’s luxury property category, she makes a bold and fresh move that will raise her profile.

She added that “Every day proves challenging with Artiana as we navigate a bigger market and competition on a global scale. Fortunately, I feel like I’m working on my hobbies rather than doing a typical job because I love what I do.” 

Art of life

“Live your life as if everything is rigged in your favor.”

Hasintha has been in Dubai for four years. She considered her transfer to the emirate a turning point in her life, where the city offered her many opportunities. According to her, if someone likes a comfortable and convenient lifestyle, Dubai is one of the best places to live.  

When Dubai Vibes Magazine asked her about her current work, she said that knowing the artists, their works, and their inspiration helps her be knowledgeable about the art world. She added: “On the other side of things, to hear the stories of the collectors, it is very satisfying to help someone build their collection and assist someone in choosing the best piece to decorate their home.”

Working in the luxury real estate sector, according to Hasintha, is a genuine challenge since it requires constant market knowledge. Aside from that, the Dubai real estate market is turbulent.

“It’s challenging yet rewarding work to help someone find their dream home, especially since our property division is developed purely from the relationships we have built with our clientele. We strive to maintain these relationships and give them the best,” she uttered. 

She struggled at first to find her passion. She understands she can speak, help, and listen to others, but it takes time for her to discover the appropriate industry to match her happiness. Fortunately, she has a very supportive and loving family that always encourages her to enjoy and do anything she wants.

“They gave me wings, which brought me to Dubai, and here I found what I love to do and pursue joys in my career. With the art scene thriving and the UAE investing heavily in the arts and culture, building new museums, and hosting exhibitions, it’s an exciting time in the art industry and being a part of it,” she said. 

An advocate of Art and Culture

Her charm and optimism obscure the beauty of her heart. Furthermore, despite being a young achiever, Hasintha aspired to assist Sri Lankan artists in developing their abilities so that they might be shared with the rest of the world.

Sri Lanka, she claims, has a rich history and is home to some of the world’s most outstanding artists. These artists also require more significant government assistance, as the sector needs growth and encouragement to thrive. She is constantly hopeful that her aid will serve as a platform for advancing Sri Lankan and South East Asian arts.

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This story has been featured in the 13th issue of Dubai Vibes Magazine. To get a copy, you may contact Ms. Elaine “Bella” Marbella at +971503196856. If you have an inspiring story or know someone with one, please send an email to us at eic@dubavibesmagazine.com

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