This unique attraction expands its entertainment to a wider audience
A popular entertainment hotspot in Dubai for over 5 years, The Smash Room marks its presence in the UAE’s capital as it opens its brand-new location in Nahil Building in Al Rawdah Street W58, Abu Dhabi this July. Famed for being a first of its kind concept in the UAE that brings a unique approach to leisure and entertainment, The Smash Room is thrilled to open its doors to residents and visitors in the city and is open to customers every day of the week from 12 noon to 11pm.
The Smash Room Abu Dhabi boasts an immersive environment that is carefully designed to provide guests a comfortable and safe space to release their pent-up frustrations or stress. The interiors feature vibrant pops of colour and graffiti art, where every room is carefully instilled with sound insulation, giving customers the complete freedom and satisfaction to scream or yell while destroying a range of fragile items, washing machines, printers and more.
Taking it up a notch, The Smash Room Abu Dhabi is launching its very own “The Smash Room Café” at its new branch. With a refreshing ambience in check, the café offers a variety of mocktails and specialty coffees made with specially sourced ingredients for those looking to relax and unwind with their favourite drink in between all the exhilarating smash sessions. Customers are promised to be kept entertained with the latest Arcade Games installed at the new venue.
Having been successful over the past five years, The Smash Room Dubai has consistently achieved healthy profit margins and maintained a 15-20% year-over-year growth in revenue and with this new expansion in Abu Dhabi, the venue crosses yet another exciting milestone. This strategic expansion positions The Smash Room at the forefront of the rapidly growing entertainment scene in Abu Dhabi. Over the years, The Smash Room has achieved multiple other wins including being able to recycle over 85,000 pieces of electronics and 655,000 glass items.
Co-founder Ibrahim Abudyak expresses his excitement about The Smash Room’s expansion, “We are so excited to finally bring The Smash Room to Abu Dhabi. Expanding our brand and growing in the UAE has been a major goal for us and we are beyond thrilled to be able to take this leap and bring this experience to a new audience in Abu Dhabi. We created this space to offer a unique way of releasing pent up stress and frustration while also having fun with no limits. Abu Dhabi has been making strides in their entertainment offerings and we are proud to now be a part of the scene. We look forward to welcoming a new community in Abu Dhabi and providing them an unforgettable experience.”
Whether it’s a team building exercise with colleagues to relieve stress, an adventurous day out with friends or a fun-filled family outing session to keep the adrenaline flowing, The Smash Room is an exhilarating concept that uniquely combines entertainment with therapy and offers a variety of packages for every crowd.
