Dubai, UAE:  Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. 

This new offering reflects Shangri-La’s Asian heritage and strong family culture, it also reaffirms the brand’s commitment to evolving with customers to fulfill ever-changing demands and delivering on the brand promise of heartfelt hospitality. The Fam.ily  brand houses a variety of new and existing programmes specially designed to enable family guests to realise their Shangri-La, both individually and with one another, as they explore, bond and grow together.

Fam.ily celebrates the unconditional love and support of a family, as well as the deep affection, respect and loyalty that bind loved ones together. The Fam.ily™ brand logo comprises two parts: ‘fam’, the shortened word for ‘family’, and ‘ily’, the abbreviation for ‘I Love You’, connected by an infinity symbol. At the centre of the symbol is a heart-shaped knot, symbolising the love shared by family members and the strong ties that bind them. The logo reflects Shangri-La’s commitment to go beyond service by inviting guests to be part of an integrated family-centric experience.

“Family has always been at the heart of the Shangri-La brand culture and treating our guests like family remains a hallmark of the Shangri-La identity,” said Hui Kuok, Chairman of Shangri-La Group. “With the launch of our new Fam.ily brand, and as we continue to introduce thoughtfully-designed family offerings, we hope to deliver the best-loved experiences that will bring families closer together, and create precious and lasting memories for our family guests,” she added. 

Through Fam.ily, guests can take part in a wide variety of activities that have been specifically designed to encourage learning through play and shared experiences through co-discovery across generations. 

This summer, pilot Fam.ily programmes will be rolled out at four properties across Mainland China. Shangri-La Qinhuangdao’s theatrical programme takes little ones back to the Qin Dynasty, helping them to develop communication skills, problem-solving abilities and teamwork, as well as building leadership through role play. Participants will also have the opportunity to visit a unique historical site with their parents. 

At Shangri-La Sanya, little guests will have the chance to learn to surf under the expert guidance of experienced coaches. In Pudong Shangri-La Shanghai and Kerry Hotel Pudong Shanghai, families can embark on a vibrant journey of discovery across the city, challenging themselves in a series of sporting activities with professionals. They can experience running workouts, swim training and bike skills to make the most of their precious time together.  

Fam.ily will offer a unique mix of active and creative family experiences. While the littlest family members enjoy themselves in an immersive world of adventure at buds and splash offered by Shangri-La Singapore, or build their strength and confidence with high-adrenaline activities at Adventure Zone located across a number of the Group’s hotels, Shangri-La’s experienced staff give parents the peace of mind to enjoy a wide range of hotel services to refresh and recharge before reuniting with their family. Families can stay in themed family suites that have been thoughtfully designed to accommodate multigenerational groups. Little guests can take a memorable adventure to a jungle, castle, outer space or under water wonderland from the comfort of their rooms while the adults enjoy some much-needed down time in their adjacent room.

To support customers in their parenting journeys, Fam.ily strives to facilitate learning and communication among parents by building a supportive community where they can connect and exchange experiences with one another through multiple channels, such as online chat groups and family events. Fam.ily™ also harnesses Shangri-La’s own insights and expertise by engaging thought leaders and experts in parenting and child development to share their knowledge with the Fam.ily community. These experts will share ideas and tips for fostering bonds across generations and achieving work-family balance. 

For further details of hotel offerings, please visit the microsite https://www.shangri-la.com/en/landing/family-homepage. 

Shangri-La Group is one of the world’s premier developers, owners and operators of hotel and investment properties which comprises office buildings, commercial real estate and serviced apartments/residences.

Dubai, UAE: Hospitality Management Holding (HMH), the region’s largest hotel management company specialized in the dry sector, is planning to open in fourth quarter of 2021 its new Corp Muscat Al Muzn Hotel. The property is Corp Muscat Al Muzn Hotel which is the second in Muscat after Corp Amman Hotel.

The new hotel is located in close proximity to Muscat International Airport. It offers guests comfort with 132 rooms and apartments that are suitable to accommodate families and the business travelers in their short and long stays. The hotel amenities include an all-day dining restaurant, meeting rooms, and a business center.

Michael Zager, Chief Operating Officer of HMH, said: “We are proud to add Corp Muscat Al Muzn Hotelin HMH group which is rapidly expanding its footprint in the country. We are looking forward to welcoming travelers from all over the world along with domestic visitors to our new hotel and make them urban comfort with a unique lifestyle experience.”

This is the first Corphotel in Muscat that will help us solidifying our presence in the country and further expanding the brand.  With the opening of our newest hotel in Muscat, we aim to contribute to the growth of the local hospitality and tourism industry offering travelers to Muscat Al Muzn a new and innovative place to stay.”

The Corp Muscat Al Muzn Hoteloffers a diverse range of accommodation options, and the hotel accommodates excellent corporate and recreational facilities including an international all-day-dining restaurant, a coffee shop, choice of multi-purpose meeting rooms, a business center, a fully-equipped gym and spa.

Corp Hotels fall under a brand committed to developing quality mid-market hotel serviced apartments in key destinations around the Middle East and North Africa. Corp Muscat Al Muzn Hotelare ideal for short or long stay with their beautiful layout with a modern residential look and feel.

For reservation and information please visit www.hmhhotelgroup.com or call +971 4 290 9999

Dubai, UAE – The Langham, Boston will re-open its doors this June after a two year, multi-million dollar renovation transforming this historic thread in the fabric of downtown Boston into a new American classic hotel and an iconic destination for luxury travelers from all over the world.

“We are so excited to re-introduce Boston and the world beyond to The Langham,” said Michele Grosso, managing director of The Langham, Boston. “Guests who book their stay with us today will be among the first to experience the brand-new version of The Langham that we have poured so much attention and time into creating since we closed our doors in April 2019.”

The Langham’s opening offer, New Langham, New Experience, which is bookable, will allow guests to experience the best of the newly re-imagined hotel, and will include a complimentary room upgrade upon arrival; early check-in and late check-out (subject to availability); daily valet parking for one vehicle; breakfast for two at Grana, the hotel’s new stand-out restaurant; a welcome amenity created by the hotel’s culinary team, and a keepsake from The Langham, Boston to take home.

Guests of the hotel can also partake in a daily complimentary Heritage Tour of the hotel, including an overview of The Langham’s impressive new art collection and the building’s heritage as the former Federal Reserve Bank of Boston in 1922.

Must-attend meetings, weddings and events will be held in one of The Langham’s newly refurbished function spaces. A sophisticated update to The Governor’s Room, a boardroom with an oak table with bronze detail and leather panel inserts, plush plaid carpeting and decorated with an array of historic photos of the building as the Federal Reserve Bank of Boston, will make this one of the most sought-after meeting and private dining spaces in the city. The Wyeth Room, home to the N.C. Wyeth murals originally commissioned by the Federal Reserve Bank of Boston depicting the history of the banking system of the United States, will continue to be highly coveted for intimate weddings and other corporate and social events. The new Lincoln Ballroom, which can accommodate 175 guests, will feature natural light by way of a skylight flanked by chandeliers, and windows in its pre-function space overlooking Norman B. Leventhal Park, a beautiful city-center greenspace with a garden trellis, which itself is the perfect location for intimate wedding photos.

For foodies and cocktail aficionados, The Langham, Boston promises to be a destination unto itself. The Fed, a brand new destination bar with an outdoor terrace and a British cocktail pub menu with a New England twist. Grana will offer an authentic Italian dining experience set in the former grand hall of the Federal Reserve Bank of Boston, with soaring ceilings, ornate chandeliers and lush velvet banquettes. Its menu of approachable and shareable Italian dishes for breakfast, lunch and weekend brunch, created to inspire long conversations, festive celebrations and years of return visits, will be prepared by Executive Chef Stephen Bukoff. He will also oversee the menu at The Fed as well as the culinary offerings throughout the hotel.

Later this fall, The Langham will introduce The Langham Club, a signature of The Langham Hotels & Resorts brand, featuring a private space in which guests who have purchased Club access can meet, eat and socialize, serving multiple food and beverage offerings throughout the day; and a brand new pool, hot tub and fitness center.

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