REDTAG, the Middle East’s leading value-fashion and homeware brand, has announced a fun-filled extravaganza in the UAE to celebrate and embrace going back to school for the new academic year. The free-entry event includes magic shows, face painting for kids, goodie bags and mascots, along with a limited-period 40% discount on the specialized ‘Back to School’ collection launched in July.
Parents and children can attend the Back-to-School (BTS) event in the UAE on August 24th between 7–10:00 PM at the REDTAG outlet in City Centre Al Zahia, Sharjah. The events have been scheduled strategically to maximize access to shoppers of all age groups, noted Shehbaz Shaikh, Chief Retail Officer, REDTAG.
“Going back to school has always been a bittersweet feeling, with an uneven mixture of curiosity, a desire for newness, and despair over concluding holidays. By launching fun apparel and accessories, REDTAG aspires to beat those blues and add to the reasons to go back to school with joy. As the summer break enters its final leg, we wanted to sweeten the pot further. That idea has resulted in an attractive discount on the BTS collection and our biggest-ever extravaganza,” Shehbaz added.
REDTAG launched purpose-designed apparel, character-wear, and accessories in its latest BTS collection. In line with its “Let’s Play” theme, the Back to School ensemble included wide-ranging character-wear with impressions of Barbie, Batman, Spider-Man, CoComelon, Sonic the Hedgehog, and more on tees, shirts, and co-ord sets for boys and girls. For seniors, REDTAG embraced “quiet fashion”, designing neutral graphics and prints from popular shows such as Friends.
On the accessories front, the BTS collection was dominated by eye-catching character backpacks, especially trolleys. The backpack bundles with matching lunch boxes, pouches, lunch bags, and water bottles, in sets of three, four and five, struck a chord with BTS shoppers. “We are elated by the overwhelming response to this year’s Back to School collection. Its success encouraged us to build an extravaganza around it and provide a discount for good measure. We hope to reprise our BTS events with greater pomp and splendour every year,” Shehbaz Shaikh announced.
Customer-centric launches and initiatives have defined REDTAG’s strategy in recent years. Hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ are a testament to that customer-first approach. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
