China launches ‘Welcome to China’ tourism brand in Dubai, strengthening bilateral tourism ties

The Chinese Vice Minister of Culture and Tourism, Lu Yingchuan, emphasized the strong partnership between China and the UAE in tourism. 

He expressed a desire to attract more tourists from the Middle East and North Africa to China. This statement was made during the launch of the ‘Welcome to China’ tourism brand in Dubai, an event organized by the Chinese Ministry of Culture and Tourism. 

The celebration was attended by various dignitaries, including the Consul General of China in Dubai, Li Xuhang, and the CEO of Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim. 

This initiative aims to promote tourism between China and the Middle East and North Africa region.

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