Anum Rajwani is a skilled textile designer whose line combines modern design with traditional workmanship.
Anum’s passion for design and textiles may be traced back to her early years, when she was raised in the same neighborhood as her grandfather’s textile company. She remembers lovingly, “A universe of cloth and color was my playground. She developed a fascination for textile design after being exposed to the wide variety of textiles and materials, and she eventually attended the Indus Valley School of Art and Architecture in Karachi, Pakistan, to complete her studies.
She started her professional career at the renowned design business Khaadi after graduating in 2016, and there, her creations were displayed in their winter collection. The praise she got increased her confidence in her skills and inspired her to begin pursuing her distinctive look. She started her own label in 2018, specializing in artisan block printing and using digital techniques.
Anum stands out for her dedication to upholding traditional workmanship in a time of quick, mechanical fixes. She celebrates Pakistan’s traditional and modern crafts, working with local artisans to produce designs that honor the rich tradition of textile creativity. Her brand expertly combines heritage and contemporary to create one-of-a-kind, intriguing products.
Dubai Journey
Anum’s journey brought her to Dubai, where she was inspired by the city’s diverse and multicultural atmosphere. Working as an intern at Harper’s Bazaar Arabia, she found herself immersed in a world of creativity and different perspectives. “I love learning about new cultures and forming unique bonds,” she says. Dubai’s vibrant diversity serves as a constant source of inspiration for her designs, enabling her to cater to a variety of tastes and preferences.
She tries to combine work, family, and personal interests despite the pressures of owning her own business. She places a strong emphasis on the value of self-reflection and maintaining a connection to one’s heritage. She excels in both her personal and professional life because she regularly engages in spiritual meditation since it keeps her grounded and self-aware. Her commitment to personal development goes beyond herself as she actively participates in advocacy activities, concentrating notably on ethical politics and aiding the less fortunate.
Anum’s statement demonstrates her selfless character when questioned about her ultimate desire. She imagines a day when her family is content, cherishing the bonds they have built, and making significant contributions to society. She wants to provide a better planet for future generations by promoting ethical behavior and supporting climate change projects through her brand.
Her advice for aspiring individuals striving for success resonates deeply. “Be committed and honest with yourself,” she advises. By staying true to your goals and facing obstacles head-on, success becomes an achievable reality.
