Alpro has witnessed rising consumer demand for its plant based drinks, driven by consumer awareness about sustainable business practices and conscious nutrition
Alpro, a forerunner in plant-based nutrition, has re-launched its widely popular Barista Oat drink with a new formula that delivers a creamier taste and superior micro-foam. Voted the best for coffee by baristas, the new and improved Barista Oat drink is a 100% plant-based, dairy-free milk alternative for anyone who loves great coffee and is passionate about healthy, sustainable food choices.
Alpro has witnessed rising consumer demand for its vegan drinks, driven by consumer awareness about sustainable business practices and conscious nutrition. The global market for plant-based drinks in 2021 was valued at USD 35 billion, and it is anticipated to touch USD 123.1 billion by 2030 at a 15% CAGR.
Created by baristas for baristas, Alpro Barista Oat drink was launched with partners and coffee masters Damian Burgess and Merijn Gijsbers, at Dubai’s RAW Coffee Company. The launch event packed a whole day’s worth of café culture curated for guests to explore. Coffee lovers tried out delicious new recipes with their favourite brews.
The mild taste of the Alpro Barista Oat drink brings out the very best in coffee beans no matter how the coffee is brewed – whether frothy or flat, piping hot or poured over ice. Alpro Barista Oat also contains only naturally occurring sugars and is a rich source of vitamins D and B12. Because it is naturally lactose free, it is also good for the planet.
Antoine Moukarsel, Head of Marketing, Middle East and Plant-Based and Waters lead at Danone, said: “Consumers are increasingly making more responsible choices when it comes to their food. And in response to their demand, we are delighted to bring a refreshed recipe of our hugely popular 100% plant-based Barista Oat drink, loved by coffee connoisseurs as a rich, flavourful, lactose-free alternative for their daily cuppa. UAE consumers, who are passionate about food and fitness – are sure to make it a part of their coffee ritual and support wholly plant-based foods that are both healthy and sustainable.”
As a pioneer in plant-based products, Alpro continues to show its commitment to reducing its environmental footprint. The brand has significantly reduced its carbon emissions by over 35% per product between 2010 and 2020. Alpro also offers three other plant-based drinks– Barista Almond, Barista Soya and Barista Coconut – alongside a range of lactose-free foods, like yoghurt, protein drinks and desserts.
